Founder and CEO Flora Ekpe-Idang developed the idea for Corage Dolls back in high school after learning about the "doll test" which was a study done on children's racial perceptions. The results were shocking when she discovered that many children of color; especially girls undervalued themselves due to a lack of positive representation in the media, leadership, and society. Corage Dolls strives to change that by creating customizable toys which are truly reflective of multicultural audiences and focus on boosting self-confidence.